Just like makeup, life in general should be based on freedom: freedom to be who you are, freedom to show to the world who you are – without boundaries or rules and most certainly without being condemned, hated or prosecuted simply for being you.
Every day we are confronted by the volatile times we live in, filled with disrespect and downright hatred. That is why we have to make a stand. We can’t just look into the mirror and hide behind our make up. That is why since founding the brand, ELLIS FAAS has been supporting War Child with the ongoing campaign Make Up Not War. For us at ELLIS FAAS, Make Up Not War is not a political, let alone a cosmetic plea. It is a call for humanity. We all have to look at ourselves to see how we can play our part in making this world a better place. And in order to break the negative chain of hate and war, we feel we must especially take care of the children who fall victim to the conflicts in this world, and to prevent them from falling into a vicious circle.