Cate Blanchett called Ellis Red "a striking lipstick". Being our signature colour, it is based on the natural colour of blood. That colour is the same in all of us, so therefore it doesn't clash with anyone's skin. Loved by everyone who never wore any other red lipstick before, as well as by red lipstick die-hards.
Ellis Red comes in all three Ellis Lips textures: Creamy Lips (which feels the most like a traditional lipstick), Milky Lips (for those who do not like the feel of a lipstick - it is a lighter texture) and Glazed Lips (a non-sticky gloss, with a higher pigment load than regular glosses).